Culture
Clash
A concept identity for a fashion label, spanning logo design, retail applications, and e-commerce art direction. Original work by Katt Chisare, presented here through refreshed portfolio mockups and an expanded contemporary brand world.
Concept development, identity design, art direction, retail and e-commerce direction
Logo, hang tags, apparel and packaging concepts, e-commerce interface
Self-directed concept identity and portfolio evolution
Contrast is
the point.
Culture Clash is built from deliberate oppositions: luxury and utility, bone and black, restraint and disruption. The crowned monogram gives the label a recognizable emblem, while condensed typography, raw denim, and a single electric-blue slash keep the system from feeling too precious. The e-commerce direction translates that friction into an experience that is editorial in tone and direct in use.
A crowned monogram and slashed circular mark built to hold tension between polish, rebellion, and street-level utility.
An editorial storefront designed around strong campaign imagery, decisive typography, and tightly controlled contrast.
The cart carries the identity into a functional purchase moment without losing its graphic attitude or clarity.
Culture Clash is a self-directed concept identity by Katt Chisare. This case study presents the original logo through contemporary mockups and expanded retail and e-commerce concepts created for the Vale Studio portfolio. It is presented as conceptual work rather than a commissioned client engagement.